The 80/20 rule explained

If you want to create a Social Media profile that get’s engagement, you need to think about the content you share and this is where the 80/20 rules comes in.

If you put yourself in your customers position, would you want to see posts that constantly sell a product? Unless you are a brand who has 500k followers, the answer is probably no.

The 80/20 rules says only 20% of your posts should sell and help drive sales, the remaining 80% should be valuable content that is informative/educational/personable/creative.

Remember, it has to be about your customer and not about you. Still don’t get it? This infographic should help and if you still need more help, get in touch here and we can discuss how to create a content plan for your business.

Tips to encourage engagement on Social Media

I have recently been doing lots of Content Plans for businesses, some businesses don’t know where to start with this and just need some support and a plan to help them build on. Realising the lack of knowledge when it comes to creating posts for social media, here are some tips for getting yourself noticed.

Instagram – Don’t be too salsely, the worst thing I see if people saying LINK IN BIO in every post.

Facebook – Include a link if you want people to learn more. Facebook is not like Instagram so don’t be scared to doing the harder sell.

Instagram – Give details, your audience don’t know what you do so don’t be shy to give lots of detail of what it is you are promoting.

Facebook – Hashtags don’t work on Facebook like they do on Instagram, the only time they are acceptable is if something is trending, for example #mentalhealthawarenessweek

Instagram – Use good images and be creative, Instagram is an image led channel so image is what will help you get noticed.

Facebook & Instagram – Ask questions, if you want people to talk to you, be specific and ask them questions.

Facebook & Instagram – Mix up your content, don’t just put one product, after another, sit down and think about everything you have to offer and mix it up.

I want more help please…

If you want more tips on using Social Media, head over to my IGTV channel for inspiration and advice – I am Renu Ravalia IGTV Channel or just send me an email on info@renuravalia.com to learn more about how I can help you.

 

Photo Credit: William Iven via Unspalsh

Using award nominations to collect good Social Media Content

Being nominated for an award is a massive achievement for any business owner and should 100% be shouted about all over your Social Media channels, so why do so many people still not do it?

As good marketing is all about storytelling, a nomination shouldn’t just include one social media post with a photo of your nominee badge, be creative with your content and take advantage of the before, during and afters.

Last week I was interviewed by The Awards People sharing my advice around how you can do this, in the video below I talk more about the importance of generating content around the awards process.

Video Credit: Corporate Motion
Interviewee – Pam Marr
Vlog created for – The Awards People

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

Distract share 3 Business Growth Trends for 2019

2019 is literally around the corner, so it’s a great time to think about what to expect from the Digital Marketing world.

I asked Peter Watson, MD of Ditsract – Award-winning advertising agency to share his 3 top ways to grow your business in 2019 and here is what he had to say.

Summary: 3 Ways to grow your business

1. Google Advertising – Still the the easiest way to get leads
2. Personal Branding – People buy people, remember this when you are marketing yourself.
3. Instagram Stories – The power of scrolling across as opposed to down