Tips to encourage engagement on Social Media

I have recently been doing lots of Content Plans for businesses, some businesses don’t know where to start with this and just need some support and a plan to help them build on. Realising the lack of knowledge when it comes to creating posts for social media, here are some tips for getting yourself noticed.

Instagram – Don’t be too salsely, the worst thing I see if people saying LINK IN BIO in every post.

Facebook – Include a link if you want people to learn more. Facebook is not like Instagram so don’t be scared to doing the harder sell.

Instagram – Give details, your audience don’t know what you do so don’t be shy to give lots of detail of what it is you are promoting.

Facebook – Hashtags don’t work on Facebook like they do on Instagram, the only time they are acceptable is if something is trending, for example #mentalhealthawarenessweek

Instagram – Use good images and be creative, Instagram is an image led channel so image is what will help you get noticed.

Facebook & Instagram – Ask questions, if you want people to talk to you, be specific and ask them questions.

Facebook & Instagram – Mix up your content, don’t just put one product, after another, sit down and think about everything you have to offer and mix it up.

I want more help please…

If you want more tips on using Social Media, head over to my IGTV channel for inspiration and advice – I am Renu Ravalia IGTV Channel or just send me an email on info@renuravalia.com to learn more about how I can help you.

 

Photo Credit: William Iven via Unspalsh

Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

• What is your product/service
• What makes it special
• What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

Blogging tips for the non creative

I have been writing blogs for the last 10 years, for myself personally and also for businesses, it’s one of my specialities alongside Social Media. I recently had a session with a law firm (Learn more here) who really made me value the importance of sharing the difference between blog posts and traditional articles. It is not something I had thought of but there is definitely a notable difference. Bearing this in mind and realising that others may face the same problem as the firm I worked with, here are a few tips to help you improve your blog post writing.

• Keep sentences and paragraphs short
  Short Sentences will make the post easier to read. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely you are to keep your readers attention. 
• Use Imagery
  Using images to break up your content will keep your reader engaged and interested. Another tip is to number or add bullet points and subheadings – a bit like I have done here
• Watch your word count
  A blog post is supposed to be shorter than a traditional article, try to limit your word count to 700-1000 words but make sure you include an introduction paragraph and a conclusion, so even if your audience don’t read the main body, they will get the gist of what you are trying to say.

Blog writing is supposed to be fun which means you can add a little personality to your writing. You don’t have to be an expert blogger to write blog posts, you just need to learn the basics and go for it!