The 80/20 rule explained

Want to get more engagement on your posts? Here is the 80/20 rule in Social media explained as an infographic to help you reach your 2020 goals.

If you want to create a Social Media profile that get’s engagement, you need to think about the content you share and this is where the 80/20 rules comes in.

If you put yourself in your customers position, would you want to see posts that constantly sell a product? Unless you are a brand who has 500k followers, the answer is probably no.

The 80/20 rules says only 20% of your posts should sell and help drive sales, the remaining 80% should be valuable content that is informative/educational/personable/creative.

Remember, it has to be about your customer and not about you. Still don’t get it? This infographic should help and if you still need more help, get in touch here and we can discuss how to create a content plan for your business.

80% Vs 20%

Tips to encourage engagement on Social Media

What do you need to know to help you create more engaging posts on Social Media? Here are some simple tips and advice.

I have recently been doing lots of Content Plans for businesses, some businesses don’t know where to start with this and just need some support and a plan to help them build on. Realising the lack of knowledge when it comes to creating posts for social media, here are some tips for getting yourself noticed.

Instagram – Don’t be too salsely, the worst thing I see if people saying LINK IN BIO in every post.

Facebook – Include a link if you want people to learn more. Facebook is not like Instagram so don’t be scared to doing the harder sell.

Instagram – Give details, your audience don’t know what you do so don’t be shy to give lots of detail of what it is you are promoting.

Facebook – Hashtags don’t work on Facebook like they do on Instagram, the only time they are acceptable is if something is trending, for example #mentalhealthawarenessweek

Instagram – Use good images and be creative, Instagram is an image led channel so image is what will help you get noticed.

Facebook & Instagram – Ask questions, if you want people to talk to you, be specific and ask them questions.

Facebook & Instagram – Mix up your content, don’t just put one product, after another, sit down and think about everything you have to offer and mix it up.

I want more help please…

If you want more tips on using Social Media, head over to my IGTV channel for inspiration and advice – I am Renu Ravalia IGTV Channel or just send me an email on info@renuravalia.com to learn more about how I can help you.

 

Photo Credit: William Iven via Unspalsh

Using award nominations to collect good Social Media Content

Learn how can you be using award nominations to create fresh content for your Social Media.

Being nominated for an award is a massive achievement for any business owner and should 100% be shouted about all over your Social Media channels, so why do so many people still not do it?

As good marketing is all about storytelling, a nomination shouldn’t just include one social media post with a photo of your nominee badge, be creative with your content and take advantage of the before, during and afters.

Last week I was interviewed by The Awards People sharing my advice around how you can do this, in the video below I talk more about the importance of generating content around the awards process.

Video Credit: Corporate Motion
Interviewee – Pam Marr
Vlog created for – The Awards People

Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com